CDM(Certified Digital Marketing)

Marketing is that fuel which can set any business in its full swing. In the dynamic and swiftly changing advertising environment, the way we market our products have changed drastically. Every day is a new challenge and you should know how to wow your customers and clients to fetch their attention. This is why “DIGITAL MARKETING” is the next generation huge shot. At SSDN, which provides Digital Marketing Training in Gurgaon, we give our students the spotlight through our worthwhile 3 courses i.e. SEO, SEM, and PPC.

In this trend of going online, you must focus on learning the online marketing techniques. Our digital marketing courses, by all means, will get you traffic of customers, hike your revenue figures and cut your competition.

Our professional teachers are here to cultivate better career prospects for you in the field of digital marketing. Your high proficiency through our courses can add more digits to your pay-cheque and land you in a superior job position. We can help you to achieve your dream job in legendary organizations that nowadays hunt for expertise in SEM, SEO, and PPC.

Following are the 14 modules in detail included in the CDM course –

  • Marketing: Inbound and Outbound
  • Marketing: Digital and Traditional
  • Marketing: Trends and Principles
  • Digital Marketing: Research Principles and Methodology
  • Digital Marketing Landscape
  • Digital Marketing Benefits
  • Digital Marketing Planning Stages
  • Digital Marketing Techniques
  • Digital Marketing Limitations
  • Digital Marketing Legislation
  • Lead Funnel
  • Lead Generation
  • Lead Nurturing
  • Lead Conversion
  • Lead Management
  • Customer Relationship Management Tools
  • Salesforce Tools
  • Introduction to Web Analytics
  • Data Collection Methods
  • Web Analytics Process
  • Web Analytics Platforms
  • Web Traffic & User Insights
  • Audience Analysis
  • Conversions Overview
  • Best Practices for Web Analytics
  • Lab – Webmaster Tool
  • Lab – Google Analytics
  • Search Engine Principles (On Page and Off Page)
  • Search Engine Process
  • Search Engine Ranking Optimization
  • Local Seo
  • Google Algorithms
  • Hacking SEO
  • SEO Tools and Platforms Labs
  • Lab – Moz and Woorank
  • Search Engine Spam and Penalties
  • Related Legislation
  • Important Terminology Related to Online Advertising
  • Display Advertising Concept and Metrics
  • Campaign Building
  • Campaign Management
  • Bid Management
  • Real – Time Bidding
  • Campaign Review and Conversion Tracking
  • Display Engine Marketing Platforms
  • Campaign Tracking
  • Campaign Marketing Management Tools
  • Lab – Google Adwords
  • Related Legislation
  • Search Engine Advertising
  • Search Engine Advertising Classifications
  • Objectives of Search Engine Advertising
  • Advertising with SEM programs
  • Search Retargeting
  • Advertising on Google
  • Adwords
  • Yahoo! Search Marketing
  • Microsoft Adcenter
  • Lab – Google Adwords
  • Content Marketing Principles and Tactics
  • Content Marketing KPIS
  • Content Marketing Stages
  • Content Marketing Strategy
  • Retention Marketing
  • Conversion Metrics
  • Intellectual Property and Copywriting
  • Lab – WordPress
  • Related Legislation
  • Design Principles
  • Segmentation
  • A/B Testing
  • Scheduling Database and Subscription Management
  • Data Driven Market place (DDM)
  • Analytics and Metrics
  • Labs – Scope and MailChimp
  • Related Legislation
  • Introduction to Affiliate Marketing
  • 2- Tier: Partnerships
  • 3-Tier: Ecosystem
  • Supply Side Platform (SSP)
  • Demand Side Platform (DSP)
  • Affiliate VS Referral
  • Best Practices for Affiliate Marketing
  • Labs – Google Adsense
  • Related Legislation
  • Social Media Marketing
  • Marketing through Social Media Platforms
  • Social Media Campaigns/ Advertising
  • Social Listening
  • Social Media Analytics Platforms
  • Social Media Management Platforms
  • HootSuite (Labs)
  • Mobile Apps
  • Mobile Advertising
  • SMS Marketing
  • Proximity Marketing
  • NFC (Near Field Communication)
  • Bluetooth
  • QR Codes
  • Analytics
  • Augmented Reality and Integration
  • Labs – Bluetooth Proximity Marketing
  • Related Legislation
  • Video Marketing Principles
  • Video Marketing Guidelines
  • Best Practices and Tools
  • Virtual Reality
  • Live Streaming
  • Labs – Youtube
  • Understanding the Strategic Planning
  • Digital Marketing Strategy
  • Digital Marketing Mix, Budgeting and ROI
  • Lab: Building Marketing Strategy
  • Programmatic Marketing
  • Lab: Marketing Automation Platforms
  • Pardot, B2B Marketing Automation By Salesforce
how can we help you?

Contact us at the SSDN Education office nearest to you or submit an inquiry online.

It is good learning experiencing with Anoop Sir, His way of teaching is great, his teaching approach is made and understands thing practical.
So that it’s easy to understand for me as a student.

Manoj Bansiwal
Student